A finance guy who got into marketing to help brands achieve positive ROI, Ashley worked with the likes of P&G, PepsiCo, Nestle, Campbell’s, Mars, J&J, Pfizer, Target, Walmart etc. for 20 years and was a part of 4 Ogilvy Award winning campaigns. Later, he helped build today’s standard social media targeting and measurement systems by working directly with Facebook, Twitter, Nestle, and P&G while at Datalogix (Oracle). As the founding CMO of Charlotte’s Web, Ashley helped grow them from $4M to $40M, launched the Stanley Brothers THC brand in Colorado and California, and got a “PHD in CBD”. Next, he acted as GM to build and launch Stillwater Brands’ Caliper CBD B2B ingredients, and then served as CMO for HempFusion raising over $30M and opening up over 2000 new retail outlets. Recently Ashley has been helping Dalwhinnie Farms streamline and integrate its business after the acquisition of the Shift Genuine Cannabis brand.
- business and marketing strategy
- educational content strategy and execution
- sales and in-store training and education
- Target segmentation
- loyalty and email strategy
- operational process planning
- operational and marketing KPI management