Ashley Grace

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 A finance guy who got into marketing to help brands achieve positive ROI,  Ashley worked with the likes of P&G, PepsiCo, Nestle, Campbell’s, Mars, J&J, Pfizer, Target,  Walmart etc. for 20 years and was a part of 4 Ogilvy Award winning campaigns. Later, he  helped build today’s standard social media targeting and measurement systems by working  directly with Facebook, Twitter, Nestle, and P&G while at Datalogix (Oracle).  As the founding CMO of Charlotte’s Web, Ashley helped grow them from $4M to $40M,  launched the Stanley Brothers THC brand in Colorado and California, and got a “PHD in CBD”.  Next, he acted as GM to build and launch Stillwater Brands’ Caliper CBD B2B ingredients, and  then served as CMO for HempFusion raising over $30M and opening up over 2000 new retail  outlets. Recently Ashley has been helping Dalwhinnie Farms streamline and integrate its  business after the acquisition of the Shift Genuine Cannabis brand. 

- business and marketing strategy

- educational content strategy and execution

- sales and in-store training  and education 

- Target segmentation 

- loyalty and email strategy 

- operational process planning 

- operational and marketing KPI management 

- fundraising